Utah’s First Recreational Equipment Incorporated: REI
Aug
2010
2010
29
This brochure was just one of the many offerings at the Home and Garden Variety Store at 17th South and 17th East in Salt Lake City, Utah and the Brighton Village Store in Brighton, Utah. Everest Raymond Watrous, the owner of both stores, was the first representative merchant in the Salt Lake City area to offer the goods of Recreational Equipment Incorporated which became today’s popular REI.